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Advertising Terms & Conditions

General

  1. Advertisers must be licensed and in good standing with the licensing body of their profession.
  2. Ad space is limited and may be sold out in the topic you are interested in.
  3. Advertisers who purchase ‘Exclusive Website Advertising’ are entitled to first right of refusal privileges. Exclusive Website Advertising means excluding direct competitors within the same topic and/or area of law.

Website Advertising

  1. Website Advertising, purchased at rate card prices, is on an annual contract basis. Website Advertising purchased at a discounted price, is for a 3-month trial period.
  2. Website Advertising fees may be paid on a monthly basis, or pay in full at the time of order and save 15%.
  3. Advertisers may submit their own display Ad, or you can tell us what you want and we will create it at no extra charge. Legal Line has the right to alter Ads to fit the designated size.
  4. For Video Ads, Advertisers must create and submit their own.
  5. Legal Line does not guarantee the number of page views or clicks that the Advertiser will receive; or the rate of conversions from page views and clicks to sales, which are dependent on the Advertiser’s website and ability to make sales.
  6. Legal Line provides reports showing the number of page views and Advertiser clicks on a monthly basis.
  7. Legal Line works with Advertisers to help you secure more business. This may include: Ad creation ideas, landing page analysis, inserting codes to track your ‘contact form’ completion rates, and Ad placement on Legalline.ca.

Guide Display / Print Advertising

  1. Print Advertising on the Legal Line Guide is based on Ad size and circulation.
  2. Print Advertising must be paid in full at the time of purchase.
  3. Advertisers may submit their own display Ad, or you can tell us what you want and we will create it at no extra charge. Legal Line has the right to alter Ads to fit the designated size.
  4. Legal Line has the right to refuse an Ad on any basis, and specifically in the case where your competitor has bought exclusivity.
  5. Legal Line does not guarantee the number of leads or clients that our Guides will generate, however, our Guides are kept as a reference and will continue to get results for months and years after distribution.

‘Live’ Telephone Transfers

  1. Optional Voicemail commercial, and direct telephone transfers to your office, with purchase of Guide display Ad, or a Website Ad. Space is limited to one lawyer per topic. First come, first served.
  2. The Advertiser promises to inform Legal Line should their telephone number change.

Credit Card Debit Authorization

  1. Where monthly payments are to be made, the Advertiser authorizes Legal Line to debit the credit card provided on a monthly basis for payment of the Advertising contract.
  2. The Advertiser may revoke this authorization upon 30-days written notice to Legal Line. This revocation applies to method of payment and does not otherwise impact the advertising contract.

Refund and Cancellation Policy

  1. Website Advertising can be cancelled by either party, without penalty, by giving 30-days prior notice in writing. There are no refunds for any period prior to cancellation.
  2. Guide Display / Print Advertising: A full refund is available until the Ad closing deadline. Thereafter, there are no refunds.
  3. Advertising space is limited. If you cancel your Print or Website Ad, you will lose your spot and fall to the end of the waiting list, should your topic, area of law or Guide space be sold-out.

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