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Google  AdWords

Statistics for the Legal Industry


Sadly, the legal industry pays the most for Google AdWords,
and has the lowest close rate.

Click Through Rate  (CTR)
The percentage of people who ‘click’ to your website from those people who see your Ad on a Google search page.
The Legal Industry has the lowest CTR at 1.35%  

Cost Per Click  (CPC)
The amount you pay every time someone ‘clicks’ to your website from a Google search page.
The Legal Industry pays the highest price with an average cost of $6 – $60 per click

Conversion Rate  (CVR)
The percentage of people who become your clients from those who ‘click’ on your Ad.
The Legal Industry performs at the lowest rate of 2.35%

Cost Per Action  (CPA)    (cost per client)
The amount it costs you to secure a client from those who ‘click’ on your Ad.
The Legal Industry pays the highest price to secure a new client, with an average cost of $435

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