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“Legal Line is the Google of Canadian Law”

Google Canada

$50 / month per topic

Includes a Text Back-link (inserted within our answer) + a Banner Ad

9 month contract

1-877-929-8800 press 2


Get More Business

Legal Line is a free public information service, helping Canadians since 1993. We have been recognized as a leader in providing legal help, recently winning the top 4 Access to Justice Awards.

As of January 2018, we began selling advertising in order to provide our Users with referrals to much needed professional services.

We answer 32,000 enquiries every day, 10 million annually – and then we send the BEST leads to you.

The majority of people searching the Internet are looking for fast answers. Most of them will never hire you, and your Google Adwords budget is wasted on people who click away (like maniacs) just looking for information.

We do things differently from Google.

• Legal Line Referrals are ‘self -vetted’
We provide a vital public service by giving people free, quality legal answers. No gimmicks. Our information satisfies the needs of most of our Users. Only those who intend to take further action connect to you, and that’s why our self-vetted referrals are valuable.

• Instant recognition as an Expert
Our Users get the answers they need, and we earn their trust. This trust is then passed on to our advertisers, giving them instant credibility. So, turning referrals into clients is easier.

• Our Users Bypass Google
The majority of our 3 million annual Users (65%) are referred to us directly from one of our trusted 8,000 government, professional, corporate and community partners; who distribute our flyers and link to us. This means you have the opportunity to connect to a different set of users who are not on Google when they make the decision to hire professional services.

• Don’t compete with everyone on Google
We make it easy for you because we keep our website clutter free and limit competition — maximum 3 competitors per area of law per province. Reduced competition means more business for you.

• Our Advertisers get FREE Google clicks
Legal Line has a high Google ranking because we get 10 million ‘organic’ page views every year, and because we are a Premier Canadian Legal Authority. Google attributes the same credibility to our advertisers who have a backlink from within our answers. As a result, our advertisers have jumped from as far back as page 8 on a Google search to page ONE. By coming up higher on Google searches organically, you will: (i) get free Google clicks, (ii) be seen as more credible by Google users (as opposed to paid advertisers), and (iii) reduce your Adwords spending.

Need  More  Information ?

    • Legal Line wins 4 Top Awards
    • Legal Line had 8.3 million page views in 2017
    • Google AdWords Pricing & Statistics for Law
    • Google values Legal Line’s organic SEO ranking at $4.2 million / year
    • Get a Back-link from Legal Line and  boost your SEO ranking towards page one ‘organically’ for FREE

    • Our Numbers Win You Clients

      Our advertisers report that between 1.5% – 4% of our Users become new clients. Sadly, if you are like most agencies or firms, we presume you have a poor record of winning new business (often due to: weak website, slow loading time, slow enquiry response times, poor follow-up, inexperienced or no sales team, etc.).

      We have created the following multi-colour chart using very conservative conversion rates of a mere 0.05% – 1% of page hits. Even at these low rates, the numbers still yield an impressive opportunity for new business because of our high volume of Users.

      Ad Chart July 18, 2018


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