Terms & Conditions

Website Advertising
*Space is limited*
(as of 2019)

  1. Minimum purchase is 5 topics.
  2. Discounts (up to 50%) on orders over 10 topics.
  3. The term of this contract is 9 months from the date your Ads are uploaded to this website. The Advertiser may then cancel any time by providing 30-days prior written notice.
  4. Ad spots limited to 5: In an effort to give our advertisers maximum exposure, and also keep our website uncluttered and easy-to-navigate, we’ve capped the number of direct competitors at 3 (per topic / per province).
  5. Right of first refusal on limited space is given to current Advertisers.
  6. Exclusivity: Preempts direct competitors within the same topic(s), and less display ad clutter ensures a more pleasing visual experience for our visitors.
  7. Ad sizes:  Mobile Ad size = 300 x 250,  Leaderboard Banner Horizontal Ad size for desktop = 728 x 127
  8. Reports showing the exact number of page views and Advertiser clicks are available on a quarterly basis.
  9. Legal Line does not guarantee the number of page views (impressions) or clicks that the Advertiser will receive; or the rate of conversions to sales, which is dependent on the Advertisers quality of website, and your ability to make sales.
  10. Advertising fees due on a monthly basis, or pay in full for 9 months (at the time of order) and save 15%.

“ASK An Expert” form submissions

  1. If the Advertiser has agreed to receive “ASK an Expert” form submissions, the Advertiser: (i) is bound by the Data Protection Terms and Conditions which form part of this Advertising Agreement, (ii) warrants and guarantees that the Advertiser is an expert in the Answer or Area of Law from which the forms are submitted to them.
  2. The Data Protection Terms and Conditions shall survive the term of this Agreement, continue indefinitely, and serve to protect the privacy and personal information of the Legal Line Users who completed and submitted the “ASK an Expert” forms.

Print Advertising

  1. Print Advertising on the Legal Line Guide is based on Ad size and circulation.
  2. Print Advertising must be paid in full at the time of purchase.
  3. Advertisers may submit their own display Ad, or you can tell us what you want and we will create it at no extra charge. Legal Line has the right to alter Ads to fit the designated size.
  4. Legal Line does not guarantee the number of leads or clients that our Guides will generate. However, our Guides are almost always kept as a reference and have continued to generate business for those appearing on them for years after distribution.

‘Live’ Telephone Transfers

  1. Voicemail commercial, and direct telephone transfers to your office is optional with purchase of a Guide display Ad. Space is limited to one lawyer per topic. First come, first served.
  2. The Advertiser promises to inform Legal Line should their telephone number change.


  1. Advertisers must be licensed and in good standing with the licensing body of their profession.
  2. Legal Line has the right to refuse an Ad on any basis, and specifically in the case where your competitor has bought exclusivity.
  3. The Advertiser carries a minimum of 1 million dollars of errors and omissions (professional liability) insurance.
  4. This Agreement shall be governed by and construed in accordance with the laws of the Province of Ontario and the laws of Canada.

Credit Card Debit Authorization

  1. Where monthly payments are to be made, the Advertiser authorizes Legal Line to debit the credit card provided on a monthly basis.

Refund and Cancellation Policy

  1. Website Advertising: The Advertiser can cancel at any time after 9 months from the date the Ads were uploaded, by providing 30-days prior written notice.
  2. Print Advertising:  No refunds after Guide goes to print.

Print Name


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For further information:
1-416-929-8800 ext 2

Website by Turnbull & Co.


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