Click Through Rate (CTR)
The percentage of people who ‘click’ to your website from those people who see your Ad on a Google search page.
The Legal Industry has the lowest CTR at 1.35%
Conversion Rate (CVR)
The percentage of people who become your clients from those who ‘click’ on your Ad.
The Legal Industry performs at the lowest rate of 2.35% of the 1.35% CTR
Cost Per Click (CPC)
The amount you pay every time someone ‘clicks’ to your website from a Google search page.
The Legal Industry pays the highest price with a cost of $6 – $140 per click
Cost Per Action (CPA) (cost per client)
The amount it costs you to secure a client from those who ‘click’ on your Ad.
The Legal Industry pays the highest price to secure a new client, with an average cost of $435
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