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Google  AdWords

Statistics for the Legal Industry


Sadly, the legal industry pays the most for Google AdWords,
and has the lowest conversion rate.


Legal Line Advertisers see $5-50 in profit for every $1 spent.

 

Click Through Rate  (CTR)
The percentage of people who ‘click’ to your website from those people who see your Ad on a Google search page.
The Legal Industry has the lowest CTR at 1.35%  

Conversion Rate  (CVR)
The percentage of people who become your clients from those who ‘click’ on your Ad.
The Legal Industry performs at the lowest rate of 2.35%

Cost Per Click  (CPC)
The amount you pay every time someone ‘clicks’ to your website from a Google search page.
The Legal Industry pays the highest price with a cost of $6 – $140 per click

Cost Per Action  (CPA)    (cost per client)
The amount it costs you to secure a client from those who ‘click’ on your Ad.
The Legal Industry pays the highest price to secure a new client, with an average cost of $435

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