Google AdWords
Statistics for the Legal Industry
Sadly, the legal industry pays the most for Google AdWords,
and has the lowest conversion rate.
Legal Line Advertisers see $5-50 in profit for every $1 spent.
Click Through Rate (CTR)
The percentage of people who ‘click’ to your website from those people who see your Ad on a Google search page.
The Legal Industry has the lowest CTR at 1.35%
Conversion Rate (CVR)
The percentage of people who become your clients from those who ‘click’ on your Ad.
The Legal Industry performs at the lowest rate of 2.35%
Cost Per Click (CPC)
The amount you pay every time someone ‘clicks’ to your website from a Google search page.
The Legal Industry pays the highest price with a cost of $6 – $140 per click
Cost Per Action (CPA) (cost per client)
The amount it costs you to secure a client from those who ‘click’ on your Ad.
The Legal Industry pays the highest price to secure a new client, with an average cost of $435