Select a language

Google  AdWords

Statistics for the Legal Industry


Sadly, the legal industry pays the most for Google AdWords,
and has the lowest close rate.


The Good News is that Legal Line Advertisers see $5-50 in profit for every $1 spent.

 

Click Through Rate  (CTR)
The percentage of people who ‘click’ to your website from those people who see your Ad on a Google search page.
The Legal Industry has the lowest CTR at 1.35%  

Conversion Rate  (CVR)
The percentage of people who become your clients from those who ‘click’ on your Ad.
The Legal Industry performs at the lowest rate of 2.35%

Cost Per Click  (CPC)
The amount you pay every time someone ‘clicks’ to your website from a Google search page.
The Legal Industry pays the highest price with a cost of $6 – $140 per click

Cost Per Action  (CPA)    (cost per client)
The amount it costs you to secure a client from those who ‘click’ on your Ad.
The Legal Industry pays the highest price to secure a new client, with an average cost of $435

Click here to Advertise

 

Page loaded. Thank you